5 Work in Pairs! Try to find 5 other types of tourism, discuss the definition and the example! Present the result in front of the class! C. BUSINESS TOURISM Business Tourism Business tourism is a lucrative, fast-growing segment of the world's largest industry sector. Tourism is the world's largest industry, responsible for more than one in ten jobs globally. In many developing and transition economies, tourism has emerged as the dominant tool for economic growth. There will be 700 million international travellers by the year 2000 and one billion by 2010, according to the World Tourism Organization. The industry is expected to generate over US$ 5 trillion in economic activity and 245 million direct and indirect jobs worldwide by the year 2000. Business travel accounts for approximately 9% of all international travel. Business tourism is defined as leisure activities in conjunction with business travel. Business tourists are less costsensitive than leisure tourists, spending on average twice as much per day. Their purchase decisions are influenced primarily by their ability to use time efficiently within business travel schedules. As two-thirds of business travellers extend their business trips for pleasure when they can, there is enormous potential in this market. Business tourism is expected to be one of the hottest growth markets for travel industry providers in the years ahead. Developing and transition economies interested in expanding revenues from business tourism need to focus on both the individual business traveller and the meetings and conventions market. Source: https://www.tradeforum.org/business-tourism/
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